Built to hold
Heavy hold
Keeps creases sharp and denim structured through long days in the barn, the stands, and the arena.
Heavy Hold Formula · Made in USA
Denim witha backbone.
Hard creases. Clean lines. A heavy hold built to keep your denim looking arena-ready from first call to last light.
$24.99 · Heavy hold washer formula
Heavy hold
Washer formula
18.620 oz
Made in USA
WashStarchSpinPressRide
Arena-ready hold
This isn't grocery-store starch
Built for denim that works.
IronHide is a heavy hold formula made for the jeans that show up before sunrise and stay sharp long after the dust settles. It gives denim structure without turning your wash routine into a science project.
Add it to the washer, choose your level of hold, then dry and press. The result is a crisp, intentional finish made for show rings, rodeo nights, and anybody who takes their denim seriously.
Why IronHide
Hold that earns its name.
Professional structure without a professional laundry setup.
No spray bottle
Washer simple
Add it during the rinse and spin cycle, then let your machine do the hard work. No soaking. No mixing.
Your finish, your call
Dial it up
Start with two scoops and add more when you want denim that stands even taller and presses even cleaner.
The IronHide method
Four steps.One hard finish.
Skip fabric softener when using IronHide—it can get between the starch and the denim structure you're after.
Wash
Wash your denim normally. For best results, run 6–8 pairs per load.
Starch
Add two scoops of IronHide during the rinse and spin cycle. Add more for an extra-stiff finish.
Spin
Run one additional spin cycle to work the starch evenly through the denim.
Press
Hang dry, then steam and press—or iron while damp until completely dry.
Heavy hold formula
Your denim called.It wants IronHide.
Crisp enough for the show ring. Tough enough for everything that happens before it.