About Harper Rodeo Denim
Founded by a 9-year-old cowgirl with big dreams and built for those who live tough and play hard.
Our Story
Harper Rodeo Denim was founded by a 9-year-old cowgirl with more grit than most grown-ups. She's in training to become a barrel racer, lives in her boots, and has a love for horses that runs deep - right alongside her playlist full of Lainey Wilson.
Frustrated that even western jeans couldn't keep up with her, she set out to build her own. Jeans that fit right. Jeans that hold strong in the saddle. Jeans made for real work.
What started as a way to help pay for her barrel racing training quickly turned into a brand with purpose - one that honors the American spirit with every stitch. With her dad by her side, Harper Rodeo Denim was born.
At Harper, we don't just make jeans. We make gear for the ones who rise with the sun, train 'til dusk, and never back down from the dirt, the dust, or the dream.
Our Mission
"This brand is for the doers, the riders, the backbone of the arena - because that's exactly who started it."
Built by Riders
Created by someone who lives the lifestyle every day
Arena Tested
Every design proven in real competition conditions
Family Values
A father-daughter team building something meaningful
Our Values
These principles guide everything we do, from design to delivery.
Grit Over Glamour
We believe in hard work, dirty boots, and showing up when it counts. Our denim isn't for the runway - it's for the rodeo, the ranch, and the real ones.
Built to Endure
Every pair is made to last - through long rides, rough terrain, and whatever the day throws your way. If it can't hold up, it doesn't make the cut.
Fit that Moves With You
We don't believe in one-size-fits-most. Our gear is designed for movement, function, and the way real cowgirls and cowboys live.
Family First
This brand was started by a young girl and her dad - and that spirit carries through everything we do. We ride for the people who ride for each other.
Meet the Team
The father-daughter duo behind Harper Rodeo Denim.
Harper
Founder & Inspiration
The 9-year-old barrel racer whose frustration with poorly fitting jeans sparked the creation of Harper Rodeo Denim. She's the heart and soul of the brand.
Dad
Co-Founder & Operations
The supportive father who helped turn Harper's vision into reality, bringing business expertise and unwavering belief in his daughter's dream.
Our Commitment
Quality Promise
Every pair of Harper Rodeo Denim is crafted with premium materials and attention to detail that meets the demands of serious riders.
Community Support
We're committed to supporting the rodeo community that inspired us, from youth programs to competitive athletes.
Get in Touch
Want to learn more about our story or have questions about our products? We'd love to hear from you!